Though regulations continue to tighten and growth in established markets has somewhat stalled, cigarette companies such as Altria Group Inc. and Philip Morris International Inc. carry on generating revenues. Emerging markets now offer bigger opportunities for growth, though in developed markets many are increasing their focus on smokeless tobacco products which have been gaining in popularity.
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The tobacco industry is no stranger to headwinds, and these keep building. Most recently The Centers for Disease Control and Prevention has revealed a campaign worth $54 million, including billboards, print, online, radio and television ads, intended to reduce the number of U.S. smokers by around 50,000.
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