пятница, 10 апреля 2009 г.

Chesterfield


Chesterfield is a brand of cigarette made by Altria. It was one of the most recognized brands of the early 20th century, but sales have declined steadily over the years. It was named for Chesterfield County, Virginia. Chesterfield is still being made today; it is still popular in Europe, but has been absent from U.S. advertising for many years.

For many years Chesterfield cigaretteswere produced by the Liggett & Myers Tobacco Company. In 1999, Liggett sold the L&M, Lark and Chesterfield brands to Philip Morris Companies Inc., now known as the Altria Group.

In a series of advertisements made many years before he took office former US President Ronald Reagan was a spokesman for Chesterfields. In one of them he is seen addressing cartons of cigarettes as Christmas gifts for "all my friends".
Chesterfield sponsored the Chesterfield Supper Club NBC radio series and television series, hosted by Perry Como.
In the 1940s, Leona Helmsley was a young model who appears in print ads for Chesterfield.
Being Lucille Ball's favorite cigarette brand, she put Chesterfield cigarettesin Phillip Morris boxes during the filming of I Love Lucy, so she could smoke her favorite brand without upsetting the sponsors.
In the 1960s, print ads for Chesterfield featured color photographs of four smokers from various walks of life with the headline "Chesterfield People: They like a mild smoke, but they don't like filters."
In the mid 1980s, Chesterfield was the main sponsor of certain primetime American television series shown in Argentina, such as The A-Team and Miami Vice, and presented them as "The Chesterfield Hour," or something to that effect. Each show would start with a musical Chesterfield intro.
'Sound off for Chesterfield' was the advertising slogan used in the Martin and Lewis radio show.
James Bond's cigarette of choice is a Chesterfield.
The cult '90s pop punk band Jawbreaker's song "Chesterfield King" off their album Biovauc (album) makes many references to the brand.
Independent film actor Matt Galdikas prefered Chesterfields. There is a pack seen in the 2001 film 1932 A Year to Remember.

2 комментария:

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